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DMP onboarding guide

This guide walks you through getting started with the Decentriq DMP (Data Management Platform). The Decentriq DMP collects user behavior data from websites, mobile apps, and offline sources. It processes this data into audiences and profiles that can be activated or used in Decentriq data clean rooms.

For a full overview, see the Decentriq DMP overview.

1. Configure event model​

Define which events, identifiers, and user profile traits to capture across your digital properties. You'll typically complete this setup once with support from your Decentriq Customer Success representative. See DMP Configuration.

2. Implement the Decentriq Tag​

Deploy the Decentriq Tag on your websites via standard tag managers. For mobile apps, use the Decentriq API. After completing the configuration, the platform provides a code snippet for your developers to integrate the tag on your digital properties.

See Tag integration for details.

3. Set up external data imports (optional)​

If you have offline or CRM data, you can import event data from external cloud storage into the DMP. Supported sources include Amazon S3, Google Cloud Storage, and Azure Blob Storage.

Imports can run on a recurring schedule. See Getting started with DMP imports for details.

4. Monitor data with Insights​

Once data is flowing, use Insights to validate data quality and understand user activity. Three views are available:

  • Events: Monitor event collection, view valid vs. invalid events, and check traffic by domain.
  • Users: Review daily unique users, engagement levels, and user lifetime.
  • Audiences: Explore audience size distributions and segment composition.

See Getting started with DMP Insights for details.

5. Create audiences​

Build rule-based audiences by combining conditions based on event data, profile attributes, or existing audiences. You can preview and recompute audience sizes during creation.

See Getting started with DMP audiences and Create an audience for details.

6. Activate audiences in real time​

Use Key-Value Activation to make audiences and content categories available to your ad server in real time. This is the lowest-latency activation path, suitable for retargeting and contextual targeting.

7. Export audiences​

Once your audiences are ready, export them for downstream use. Three export paths are available:

Exports can run once or on a recurring schedule. See Getting started with DMP exports for details.