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Getting started with DMP Insights

Insights provides an overview of how your data is processed in the Decentriq DMP. It helps you monitor data quality, understand user activity across your domains, and review how audiences are composed based on observed behavior.

Insights display aggregated metrics about:

  • Events tracked on your domains.
  • Users interacting with your digital properties.
  • Audiences built from those interactions.

Use this section to validate that data is flowing correctly, check for anomalies, and better understand user engagement.

The metrics are split across three views — see Events, Users, and Audiences.