Getting started with Datalabs

A Datalab helps analyse, prepare and validate datasets for later use in Media DCRs.

When you onboard your required datasets in Decentriq, they first land in the Dataset Portal. From there, they get provisioned and validated in a Datalab, which can then be provisioned to one (or more) Media DCRs for collaboration.

A Datalab is built around an Identifiers dataset that lists every identifier attached to each user — including matching IDs (used to match against the seed audience in a Media DCR) and activation IDs (used to export audiences). Optional Segments, Demographics, and Embeddings datasets unlock additional collaboration types.

Accessing Datalabs

Datalabs are available under the Datalabs item in the sidebar. This item is visible to any organization with the Datalab permission, which includes publishers and data partners.

Creating and using Datalabs

See Creating a Datalab and Using a Datalab for step-by-step guides.

Statistics sharing

By default, your Datalab statistics are shared with Decentriq. Only aggregated information is ever shared with Decentriq, no row-level data is ever exposed.

To opt out, contact your customer success representative or support@decentriq.com.