Audiences Tab
This tab is available, if at least one of the collaboration types Remarketing, AI lookalike audiences or Rule-based audiences is enabled in the Media DCR and you have at least one of the "Create audiences" or "Export audiences" permissions.
As soon as both seed and base audiences have been provided, the audience creation is prepared. This may take up to several hours, depending on the data size. Once completed, the audiences tab is accessible.
Creating and sharing audiences
To create audiences, you need the "Create audiences" permission.
Creating audiences
To create an audience, follow these steps. Once an audience has been created, it is added to the audience list with status Computing. Once the computation of the audience has finished, the status changes to Ready.
Click on Create new audience (top-right), then choose the desired audience type.
a) Remarketing audience. Select Remarketing audience, then choose the seed audience you wish to re-engage. Each remarketing audience contains the users that overlap between the selected seed audience and the base audience.
- b) AI lookalike audience.
- Select the seed audience
- Adjust the slider to trade off precision (similarity) versus reach (size).
- Optionally exclude the seed audience from the output.
How to read the ROC curve
| Item | What it shows in this example |
|---|---|
| Orange line | Model performance at every threshold. Higher/left = better separation. |
| Blue vertical line | Current threshold (slider position) capturing 8 % of the addressable publisher audience. |
| Recall 38.4 % | About 307 / 800 seed users (Leasing) are expected to be recovered at this threshold. |
| Estimated audience size 3 500 | Absolute reach after applying the threshold. |
| Audience quality 9.3 / 10 | Internal score balancing reach and recall. |
Practical reading tip
Move the slider:
• Left → reach ↓, recall ↑ (smaller but more precise).
• Right → reach ↑, recall ↓ (larger but less precise).
Choose the point that meets campaign goals while keeping the false-positive rate (x-axis) acceptable.
c) Rule-based audience.
- Choose Rule-based audience.
- Combine or filter existing audiences and attributes to define the rule set.
Sharing audiences
To share audiences with other participants, click on the Share button. These participants can then create additional audiences based on the shared one (if they have the "Create audiences" permission) or export it (if they have the "Export audiences" permission).
Exporting audiences
To export audiences, you need the "Export audiences" permission.
To export an audience, click Export (right-hand column) and choose to download or store in your datasets from which it can then exported to external platforms.