Creating a Media DCR

note

You need an active license to create Media DCRs. The workflow below changes depending on whether your organisation has a publisher or an advertiser license. If you are unsure, please contact your customer success representative or support@decentriq.com.

Step 1 - Create a new Media DCR

• Access https://platform.decentriq.com/ and login with your credentials. If you don't have have access yet, please contact your customer success representative.
• Click on the + New data clean room button.
  • Depending on your type of access, you might be presented with other types of data clean rooms. If so, select Media.

Step 2 - Select publisher

note

This step is only visible if you are using the platform as an advertiser.

Publishers are discoverable by advertisers when creating a new Media DCR with the information about which modules they support.

• Select the publisher, browsing by market, matching ID and collaboration types, then press Continue.
• A publisher might not be immediately available for selection. In that case, click Contact publisher and briefly describe the desired campaign. The message will be sent via email to the publisher's sales team.
• If your desired publisher is not listed, click the first tile + Invite publisher. This will lead to the configuration step, where you can invite the publisher by email. The rest of the process is the same.

Step 3 - Configure

Data clean room name
This can be any name, preferably with some context about the collaboration.

Role description
Add participants to the data clean room by typing their email addresses in front of each role and pressing "Enter".

	Connect data as advertiser	Connect data as publisher	See insights	Create advertiser audiences	Export audiences	See DCR configuration, audit log
Advertiser	Yes	No	Yes	Yes	Yes*	Yes
Publisher	No	Yes	Yes	No	Yes	Yes
Agency	No	No	Yes	Yes	Yes*	Yes
Observer	No	No	Yes	No	No	Yes

note

• Insights are only available if the Insights module is enabled.
• Creating and exporting audiences are only available if either Remarketing or Lookalike modules are enabled.
• *Exporting audiences by advertiser and agency is only possible if the setting is enabled.

Matching ID
Decentriq supports any ID type, and allows you to use and combine identifiers to get the best matching rate. The most common identifiers is by far emails and SHA256 hashed emails, but Decentriq supports custom IDs and fuzzy matching as well.

Decentriq closely collaborate with local Identity graphs and ID providers depending on the country of reference. Contact your account manager for more information.

Some supported formats have advanced validation, to make sure that the data you onboard are sound and matchable:

• Email - a plain email address.
• Hashed email - an email address hashed with SHA-256.
• Phone number - a plain phone number in the E.164 format.
• Hashed phone number - a phone number hashed with SHA-256.
• String - any other identifier, in the format of plain string.

Collaboration types

• Insights - get custom advanced anonymised statistics to plan your campaign.
• Remarketing - target overlapping users.
• Lookalike - use Decentriq's AI model to expand advertiser's audience by finding prospective customers that are the most like the existing base.
• Exclusion - target all users except overlapping users.

note

By enabling the Remarketing or Lookalike modules, advertisers and agencies will be able to create audiences and make them available to the publisher.

Additional settings

• Show absolute audience sizes - Whether or not to reveal absolute numbers to the advertisers.
• Allow advertiser and agency to export audiences - If enabled, users will be able to export audiences they created.

Step 4 - Publish

Once the configuration is complete, click Publish to encrypt and make the Media DCR available to all participants. They will be notified by email and can start using it.

Next steps

Use the Media DCR as:

• Advertiser or agency
• Publisher