Creating a Media DCR

note

You need an active license to create Media DCRs. The workflow below changes depending on whether your organisation has a publisher or an advertiser license. If you are unsure, please contact your customer success representative or support@decentriq.com.

Step 1 - Create a new Media DCR

• Access https://platform.decentriq.com/ and login with your credentials. If you don't have have access yet, please contact your customer success representative.
• Click on the + New data clean room button.
  • Depending on your type of access, you might be presented with other types of data clean rooms. If so, select Media DCR.

Step 2 - Select publisher

note

This step is only visible if you are using the platform as an advertiser.

Publishers are discoverable by advertisers when creating a new Media DCR.

• Select the publisher, browsing by market, matching ID and collaboration types, then press Continue.
• A publisher might not be immediately available for selection. In that case, click Contact publisher and briefly describe the desired campaign. The message will be sent via email to the publisher's sales team who can enable your organisation to collaborate.
• If your desired publisher is not listed, use + Invite publisher. This will lead to the configuration step, where you can invite the publisher by email. The rest of the process is the same.

Step 3 - Configure

Data clean room name
This can be any name, preferably with some context about the collaboration.

Role description
Add participants to the data clean room by typing their email addresses in front of each role and pressing "Enter". The matrix below summarizes their permissions.

	Provision data as advertiser	Provision data as publisher	See insights	Create audiences	Export audiences	Access DCR configuration, audit log
Advertiser	Yes	No	Yes	Yes	Yes*	Yes
Publisher	No	Yes	Yes	No	Yes**	Yes
Agency (optional)	No	No	Yes	Yes	Yes*	Yes
Observer (optional)	No	No	Yes	No	No	Yes

note

• Insights are only available if the Insights collaboration type is enabled.
• Creating and exporting audiences are only available if at least one of Remarketing, Lookalike audiences or Rule-based audiences collaboration types are enabled.
• *Exporting audiences by the advertiser or agency user is only possible if the Media DCR is configured to allow it, see Creating a Media DCR.
• **The publisher can only export audiences after they have been made available by the advertiser or agency user.

Matching ID
This is the type of the ID used to join the advertiser's and publisher's data. Most commonly email and SHA256 hashed emails are used, but Decentriq supports arbitrary custom IDs as well. Decentriq closely collaborate with local ID providers depending on the country of reference. Contact your account manager for more information.

Some supported formats have advanced validation, to make sure that the data you onboard are correct:

• Email - a plain email address.
• Hashed email - an email address hashed with SHA-256 without salt.
• Phone number - a plain phone number in the E.164 format.
• Hashed phone number - a phone number hashed with SHA-256.
• String - any other identifier, in the format of plain string.

Collaboration types

• Insights - If enabled, advertiser and agency users will have access to the audiences tab including automatically created remarketing audiences.
• Remarketing - If enabled, advertiser and agency users will have access to the audiences tab including automatically created remarketing audiences.
• Lookalike audiences - If enabled, advertiser and agency users will have access to the audiences tab where they can create lookalike audiences. In this collaboration type, a lookalike model is trained on the advertiser's and publisher's data. This model is then applied to the publisher's data to find similar users. As the output of the training step is a trained model which is then applied only to the publisher's data, there is no transfer of personal data from the advertiser to the publisher.
• Rule-based audiences - If enabled, advertiser and agency users will have access to the audiences tab where they can create rule-based audiences. In this collaboration type, the advertiser specifies a set of rules that define the prospecting audience. These rules can be combinations of existing audiences and filters based on attributes of the users.

Additional settings

• Show absolute audience sizes - If enabled, absolute audience sizes will be shown (overlap statistics, insights statistics, audiences tab).
• Allow advertiser and agency to export audiences - If enabled, it is possible for advertiser and agency users to export audiences.

Step 4 - Publish

Once the configuration is complete, click Publish to make the Media DCR available to all participants. They will be notified by email.

Next steps

Use the Media DCR as:

• Advertiser or agency
• Publisher